Bethesda partners up with the eccentric Jones Soda Co. to produce real-life, Fallout-inspired Nuka Cola Quantum, set to go on sale at the same time as Fallout 4.
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Bethesda, Jones Soda Company and Target stores have joined forces, announcing a cross-brand effort to promote the upcoming Fallout 4. For the very first time, Fallout fans will be able to buy an official, real-life version of the mildly-irradiated in-game thirst quencher Nuka Cola Quantum.
Fallout fans can expect to see the beverage hit Target store shelves on the same day as Fallout 4 itself. Bethesda, Jones Soda Company, and Target are no doubt hoping to cash in on the rush of fans coming in to pick up copies of Fallout 4, offering the branded drink for gamers to buy while they stock up on other snacks. Given Jones Soda Company normally offers a unique line of glass-bottled beverages featuring their customers’ photographs and quirky flavors like Blue Bubble Gum, the company seems like a great choice for Bethesda to bring Nuka Cola Quantum to life with.
However, not all Target shoppers will be lucky enough to find Nuka Cola Quantum on store shelves. The official Fallout Twitter account explained that Nuka Cola Quantum will only be available in Target stores in the United States, with no current plans to extend its release to other countries. This is unfortunate for fans worldwide, but it’s not the first Fallout beverage to be limited to one area. The previously-announced Fallout 4-branded beer from Carlsberg UK hasn’t been announced for any territories outside of the UK, either.
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