Here at LinkShare (Rakuten), all of us keep a close eye with sales data for these couple of days. With the uncertainty surrounding our economy and consumers watching their own spending, the retail entire world was bracing for a reasonably light holiday shopping time of year. One would assume that Black Friday, as well as Cyber Monday, would follow suit.
According to ComScore, online stores, on average, experienced a 12-15 percent increase in sales with Cyber Monday and 1% growth on Black Friday. However, LinkShare Network same retail sales were up 19 percent on Black Friday and also 21 percent on Cyber-Monday. How did we undertake it?
Great communication between advertisers and publishers
Proactive romantic relationship facilitation by our expert services team. A series of newsletters including past shopping trend information and other industry best practices. Responsibility to the success of our clients paid off.
Happy Shopping!
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